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· No QSA Required: The market is not required to maintain their own PVP or QSA program. Micro Beef maintains all required USDA compliance measures.
· Differentiation: Most markets are not currently providing age verification services to their customers. The MICRO PVP can be used to train and equip your market representatives to provide this service giving you a competitive edge over other regional markets.
· Customer Retention: By providing verification services, area sellers can continue to sell calves through their local market. Local cattlemen are not forced to use new marketing channels.
· Minimal Risk: The MICRO PVP prohibits high-risk cattle from being enrolled into the program. This lowers the risk to your buyers and ensures continued compliance of enrolled MICRO PVP cattle.
· Independence: The MICRO PVP allows ranches and markets to retain their independence. Other programs require pharmaceutical purchases or special memberships to participate.
· Simplicity: The MICRO PVP is straightforward. There are no hidden requirements, special fees, or other surprises.
· Prepared for the Future: Ranches who participate in the MICRO PVP through their livestock markets are fully prepared for new legislative and regulatory programs such as NAIS and COOL.
Most markets participate by becoming MICRO PVP Agents. To learn more about the MICRO PVP Agent Program, click here.
To learn more about the MICRO PVP and receive a free evaluation of how an age verification program can be implemented in your market, please contact your local Micro Beef sales representative or call 800-858-4330 for more information.
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